Whether you are an owner of a small or large scale business, or simply an employee at a business, there are just some things that you cannot avoiding in life. Organizing events for your job is one such thing. If the business you are working at is newly opening up a new store, then an opening ceremony is required without doubt. Here is what you can do when organizing such an event.
Set a budget for the occasion
Like with any other occasion or event, it is vital that you figure out a budget. This is one of those things that you have to decide yourself, especially if you happen to be the owner of the business, way before you can start on any of the preparations or even contact your Singapore event management committee. Remember that the main objective of the day is to promote your business and get a good start for your business through the opening, so budget should allow space for dazzling or seducing your customers and clients.
Decide on your guest list and the entertainment for the big day
If you use event companies, they will let you know that unlike an award show, opening ceremonies don’t really have a set number of guests incited. For sure, you will have to send out invitations for the important guests; however, you can never be sure how many people will turn out for your opening especially if it happens to be a new business in the area. Don’t bother feeding the crowd not unless it happens to be something like candy. Instead, focus on what sort of entertainment you are going to use, in order to draw in the crowds and keep their attention.
Find a way to promote your services or products
Like we mentioned above (and like you know very well), the main objective of this entire occasion, is to promote your products and services; and give your business a little recognition in your locality. In the case of products, apart from organizing the things in a way that is appealing to your customers, special opening day or opening week discounts too can draw in the passerby customers. Remember, you want to make a profit; so don’t be too generous with your discounts…!
Begin advertising the smart way
Never underestimate the value of a little well place word-of-mouth advertising and the power of social media. Begin advertising your big event the moment your opening date has been confirmed, and you know what sort of entertainment you are going to use for the occasion. The more interesting and different the advertisement, the larger the crowd It attracts. Remember to keep your intended audience in mind when creating your advertisements as well.